One of the most stylish outdoor media displays of 2019 is led screens

- Jan 18, 2019-

  The World Metro Data 2018 released by the International Public Transport Association (UITP) shows that, globally, in 2017, subway traffic carried 53 billion passengers, an increase of nearly 9 billion since 2012, most of which occurred in Asia and the Middle East-North Africa region. The Asian metro system carries more than 26 billion passengers annually; Europe carries more than 10 billion passengers; Latin America carries nearly 6 billion passengers; North America carries only 3.7 billion passengers; and the metro network is most used in Eurasia.

    As the huge audience resources in the field of urban rail transit are increasingly tapped, the coverage of the Metro media network will conti

  The World Metro Data 2018 released by the International Public Transport Association (UITP) shows that, globally, in 2017, subway traffic carried 53 billion passengers, an increase of nearly 9 billion since 2012, most of which occurred in Asia and the Middle East-North Africa region. The Asian metro system carries more than 26 billion passengers annually; Europe carries more than 10 billion passengers; Latin America carries nearly 6 billion passengers; North America carries only 3.7 billion passengers; and the metro network is most used in Eurasia.

    As the huge audience resources in the field of urban rail transit are increasingly tapped, the coverage of the Metro media network will continue to expand, which will inevitably increase the commercial value of the Metro media, so that the income level of the Metro media advertising industry will gradually increase, and it will become one of the fastest growing areas in the outdoor media advertising subdivision industry.

      Subway advertisements are actually good advertisements. Because when people travel, they will look at the carriage, turning doors and billboards. With the rapid development of science and technology, these Metro media will upgrade people's commuting and daily travel.

      Metro Media Introducing Functional System. In this age, customers expect real-time information about delays, directions and emergencies. Combining Wi-Fi connectivity with contemporary digital display technology can create an environment that meets this expectation. In addition to metro vehicle information, in order to enrich passenger travel time, the Metro media will also provide news, art, information, weather and advertising to attract passengers'attention. It's like an outdoor screen with smart tablet functions. Use technology to broadcast content to any individual display, or to any collective display, to create a network distinguished by audience, location, distance, etc.


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   Metro Media and Integration of Brand and Culture

   The emergence of huge underground space of metro lines makes the Metro not only a means of transportation, but also a part of the living space, and also an excellent carrier of advertising information content. How to make these advertising events, content and highlights better presented?

      The concept of "space management" has been widely accepted. That is, to dress up the limited metro space as a more valuable experience space, to optimize the space of these very ordinary locations in the metro, so that the effect of advertising promulgation has been greatly improved, but also the value of space has been greatly enhanced, that is, we often see interactive scenario Metro advertising.


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      At the same time, as a public space, some brands are bold enough to directly transform the subway station into an activity site. By means of scene layout, activity participation, black technology experience, and so on, the sufficient crowd in the subway station is directly diverted to attract consumers in the most interesting way.

      Metro carries a huge passenger flow. It is no exaggeration to say that the advertising media in underground space is a bright color in the daily rush. The endless and varied creative forms have greatly increased the interactive communication with passengers. The promotion effect of seamless linkage between online and offline highlights the great media of subway advertising. rt of the living space, and also an excellent carrier of advertising information content. How to make these advertising events, content and highlights better presented?