With the development of society and the progress of science and technology, major brand companies have higher and higher requirements for outdoor advertising. Older outdoor advertising models (such as single pillar advertising, light box advertising, bridge advertising, three-sided flip advertising, etc.) no longer meet the needs of users. Traditional outdoor advertising has caused visual fatigue. Outdoor advertisers have to follow the pace of technology, so there are outdoor LED display advertising, so what is better than traditional outdoor advertising?
On The Form of Advertising
Traditional advertising forms can only be represented by pictures and texts, and lack of creativity, which is easy to be forgotten; while LED display screens usually set up public places and traffic routes with a large flow of people, attracting the active attention and scope of viewers by intuitive, image and vivid advertising forms, which is more compulsory than traditional media.
Energy saving and environmental protection
Traditional advertisements are not conducive to environmental protection; while the LED display used to broadcast advertisements is energy-saving and environmental-friendly, working all-weather, fully adapted to all kinds of adverse outdoor environment, with anti-corrosion, waterproof, moisture-proof, lightning-proof, seismic overall performance, cost-effective, good display performance and so on.
Release of information
Traditional advertisements have to redesign and replace the whole advertisement every time they publish information, which requires labor cost and time-consuming. However, advertisements of LED display manufacturers only need to connect with computers through data line connection or wireless communication. As long as simple settings are made in computers, they can be used to publish advertisement content, which is convenient and fast.
The content of traditional advertising forms is limited, which can not fully express the advertising content; while the advertising of LED display screen, operators and publishers can update the advertising content of LED display screen at any time, only need to operate and control the computer, and the update process is not limited by other external conditions.
Long release period
Outdoor LED display advertisements are aired all day long and have a long audience, which can better guide potential customers and make businesses achieve better publicity effect with less cost.