Huawei Spends 50 Billion Dollars Advertising In Dubai Tower. Will The Outdoor Advertising Market In 2019 Still Be A Gold Digger For LED Screen Companies?

- Feb 21, 2019-





During this period

Huawei's advertisements are simply

It's like hanging on.

Its Emerging Creative Advertising

It's really eye-catching.

But the coolest one

It's the following advertisement.

It works across the screen.

Feel the atmosphere explode.

It's very impressive!

A kind of



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                                     With the music of shock,

Cool lights,

This was at Huawei's Middle East conference.

The 3-minute Lighting Show of Khalifa Tower in Dubai,

It's 828 meters high.

The total number of floors is 162 floors.

The cost is $1.5 billion.

This is the tallest building in the world.

It also has the largest LED display screen in the world.



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     As soon as Huawei's "50 billion" advertisement was aired, it aroused heated discussion and attention of people all over the world. While being overwhelmed by Huawei's "trench brightness", everyone praised the amazing effect of the world's * large LED display screen. The three-minute interweaving of light and shadow and the intricate magnificence of that order are not only the charm of Halifah Tower, but also the unique soul of the outdoor important information transmission carrier, the LED display screen.

     With the advent of the digital age, the living space of traditional media has been weakened, the position of television as the industry leader has been surpassed, and paper media have been transformed to find a way out. Compared with the decline of traditional media business, the story of outdoor advertising is quite different. It is widely used in the scenes we live in, and the forms are more diverse. As a result, the interaction between brands and consumers is changing imperceptibly.

     LED display has been developing in the outdoor advertising market for more than ten years. Because of its large area and visual effect, it can attract more people's attention than billboards and other products. It is a new combination of media and high-tech. At the same time, with the increasing commercial value year by year, besides carrying the effective dissemination of brand logo, name and culture, the outdoor LED display also shoulders the important mission of displaying the city image. Nowadays, the outdoor advertising LED display has become the darling of outdoor media.

     The promulgation of the new policy undoubtedly points out the way out for outdoor LED display manufacturers, but at the same time, it also puts forward higher technical requirements. In order to further standardize the healthy development of outdoor LED advertising screen in China, outdoor LED advertising screen manufacturers in China should pay more attention to upgrading in the technical field, strive to make use of various "high-end" technology, so that the outdoor field will enter the high-end commercial display market.

     From the whole outdoor LED display market, the outdoor LED screen needs to be further improved, technology and talent also need to be strengthened, the market scale will continue to expand, and the price of LED display needs to be strengthened. In the future, with the further improvement of outdoor products, LED outdoor screen can be integrated with the development of the city. It will not only not damage the city's appearance, but also increase the city's charm and inject tremendous vitality into the city. The Khalifa Tower in Dubai is a typical case. The huge area of LED display covering the tower has become the symbol of the city, creating huge commercial value for Dubai.

     In summary, the outdoor advertising market is becoming more standardized, and the potential market of LED outdoor screen is further explored, which brings new business opportunities for the development of LED display. In 2019, the field of outdoor LED display will usher in another explosive year. In the face of such a huge Red Sea market, LED display manufacturers should firmly seize the opportunity to occupy an important position in the outdoor market.